Media Appearance – Opportunities in Data Analytics across Financial Services.
As companies infuse more technology innovation into the financial services ecosystem, data analytics has made leaps in accuracy and sophistication — creating new realms of untapped opportunities.
In today’s FinTech-driven world, big data is the new currency. As companies infuse more technology innovation into the financial services ecosystem, data analytics has made leaps in accuracy and sophistication — creating new realms of untapped opportunities to serve customers better, increase operational efficiencies and increase product reach.
Traditionally, banks and financial institutions had not given adequate priority to structuring their internal data, which limited opportunities to capitalize on analytics that would have delivered value within their companies. The data has existed for years, however, difficulties in bringing together the right software, services and technology prevented them from making sense of it all.
No matter how compelling a human interaction may be in financial services, changes in the surrounding world will build bigger hurdles to climb. Leveraging data analytics, machine learning and AI gives financial institutions the essential tools to break down these barriers.
The full article can be read here https://axiscorporate.com/us/article/opportunities-data-analytics-financial-services/