Reaping value from analytics in financial services business areas
The financial services industry was built on trusted handling of data, so it is natural for banks to seek new business opportunities from data analytics and artificial intelligence. However not only the traditional institutions invest in this area; newer entrants are making inroads and catching up with the established players. Customers increasingly expect to interact with their service providers in automated ways, shortening the timeframes available for analytics and AI to react to client needs.
Our webinar will look at the current state of analytics at mainstream US banks deployment models that generate the greatest potential benefit for each business function. We will also examine how these innovations will form an essential element of digital channels and customer relationships.
Ted Bissell, Global Director of Digital Consulting at Axis Corporate
Ted brings decades of experience launching innovative digital services in the converging sectors of financial services, telecom and media. He has advised large and small companies on their strategy and business expansion that capitalize on breakthroughs in digital, where fast adoption allows consumers to call the shots and can cement their loyalty.