Our client was a top 3 EU bank looking to enter the Micro-SME market with differentiated branding and proposition.
Requirement to design and rapidly scale programme ways of working, governance and delivery plan including securing FCA approval for launch.
How we helped
- We worked with market entry team to design the value proposition, pricing model, target customer experience, and benefits case.
- We defined and mobilised programme delivery plan, agile governance and a partnership ecosystem model.
- We managed the FCA application and key areas of policy formation to enable a Board-approved and compliant launch.
- Programme mobilised & MVP proposition agreed within 3 months.
- Release plan and roadmap agreed with UK Governing Board.
- Programme ways of working embedded and owned by client.