Our client was a top 3 EU bank looking to enter the Micro-SME market with differentiated branding and proposition.

The challenge

Requirement to design and rapidly scale programme ways of working, governance and delivery plan including securing FCA approval for launch. 

How we helped

  • We worked with market entry team to design the value proposition, pricing model, target customer experience, and benefits case​.
  • We defined and mobilised programme delivery plan, agile governance and a partnership ecosystem model.
  • We managed the FCA application and key areas of policy formation to enable a Board-approved and  compliant launch​.


  • Programme mobilised & MVP proposition agreed within 3 months​​.
  • Release plan and roadmap agreed with UK Governing Board​​​.
  • Programme ways of working embedded and owned by client​.