We view product through the eyes of the customer. It should solve a customer problem, make life easier and be a joy to use. It is therefore viable as an alternative to whatever is in place today. Getting to a high value MVP starts with in-depth customer research to identify what the current problems are and what would be seen as a solution that customers will notice, value and pay for.

We work closely with client teams to create the vision of the end product and define a clear path to get there in incremental steps that the customer sees as valuable. This requires both rigour and flexibility, and the ability to pivot based on insights gained. We work with customers, developers and other co-creators, leverage social intelligence to ‘guerrilla test’ and aim to get product into users’ hands as soon as possible to help refine the solution.

Our approach brings the end-to-end view of strategy and vision, design and delivery together as a seamless launch plan. Getting to MVP is a milestone on the way to launch, not the end in itself. It should though enable the next phase of learning about what great looks like and how to get there.