A project in which we apply DLT and Blockchain technology to facilitate access to financial services for people with financial difficulties.

The Challenge

Lendsend is a fintech owner of the first  marketplace for cash remittances (money transfer), unsecured loans, and investment. It offers the benefits of blockchain technology to clients and loan providers who want to use a cash-based system.

The client brings two innovative elements to the financial market:

• Sending cash remittances using Distributed Ledger Technology (DLT).
• Unsecured consumer loans in Ethereum cryptocurrency.

Blockchain technology offers the ability to do processes that already exist in new ways. This technology has the potential to provide more affordable financial access to millions of low-income people who do not have bank accounts.

Our client’s goal was to build an international remittance business from scratch.

This line of business was designed to help foreign workers who needed to send money home without paying the high fees charged by other providers.

The client asked us that the proposal be based on distributed ledger technologies (DLT), for cost and data security purposes. It also required a plan to make a profit from the proposal within 3 years while having the system integrate with subsequent plans, such as building a loan business from the same platform.

How we helped

The Axis Corporate team worked with the client in several ways:

• In developing their go-to-market strategy.
• In advising on the improvement of the user journey.
• In selecting the best partner for distribution.
• In creating a business model to accelerate business growth.

Axis Corporate began carrying out this project by helping the client’s management team identify their priorities and manage the solution that was first proposed, as well as the business model design. Axis Corporate even participated in meetings about sources of funding.

Another aspect that Axis Corporate had to address was their collaboration in monitoring compliance with the KYC (Know Your Customer) regulation, a process for verifying the identity of the company’s customers.

Axis Corporate also led the management of workflows assigned to partner entities, ensuring that delivery times were met on schedule and in all planned geographic locations.

In this project, the Axis Corporate team also identified the data and the way in which it should be obtained in order to carry out work in accordance with regulations. In this way, the data obtained would serve to improve the services as well as the user experience, ensuring that the operational processes used to obtain them were in accordance with the required regulations.

Finally, Axis Corporate supported the client’s delivery plans to ensure that an MVP (Minimum Viable Product) would be continually tested and improved before its first release, prior to the official market launch.

Results

With the design phase completed and having established partner relationships, our client was ready to deliver a Minimum Viable Product (MVP) and offer remittance services starting at the beginning of 2019.

The client has:

• A validated and viable business model.
• A customer journey, according to customer expectations.
• The application of DLT (distributed ledger technologies) to ensure exception handling and reduce the chances of fraud.
• A reduction in the cost of suppliers.
• A governance model that allows for the business to grow in a more structured way.